There’s nothing everyday about this every day vitamin.
Most people believe age is a limitation. They assume the older we get the harder everyday tasks will be. But some of today’s leading scientists believe that healthier aging is linked to higher NAD levels. So we designed a safe way to significantly increase NAD levels, with TRU NIAGEN®.*
“We have a responsibility to uncover the true value of this once-in-a-very-long-lifetime ingredient.”
—Rob Fried, President & COO
What Higher NAD Levels Can Do
- Maintaining healthy cholesterol levels already within a normal range
- Increased cellular metabolism and energy production
- Supported liver function, especially after stress
- Staying healthy, longer
What the Science Says
Scientists have known about the vital role of NAD since 1906. And when Dr. Charles Brenner uncovered an overlooked form of vitamin B3 that increased NAD in humans, researchers scrambled to find more of it. That’s because although this vitamin (NR) exists in nature it’s virtually impossible to extract in high enough quantities for research or supplementation.
So we created NIAGEN®, a nature-identical form of NR. We licensed the patents, supported the science, manufactured it, and ran the clinical trials to verify its safety and efficacy.
Nicotinamide adenine dinucleotide (NAD) is a coenzyme found in every living cell. It’s essential to every cell but especially to those with mitochondria.
That’s because the mitochondria is “the powerhouse of the cell.” Meaning that like any other battery or energy resource, the mitochondria depend on an external power source to keep them charged. NAD is that source.
When our NAD levels are low, our cells won’t function at their best and neither will we.
What Lowers NAD
As we age, NAD levels decline. This natural decline may speed up anytime we eat too much, drink too much, work too much, stay in the sun for too long, don’t sleep well, or get sick. So basically every time we’re normal human beings.
How To Get More NAD
Our cells naturally produce NAD. Maintaining a regular sleep and work schedule, exercising often, staying out of the sun, and limiting alcohol intake can all help retain and increase those levels. But because NAD levels decline with age and the inevitable stresses of life, better lifestyle choices aren’t always enough to produce the amounts of NAD we need for healthy, strong cells.
NIAGEN® can also help significantly increase NAD levels.*
How NIAGEN® Leads To NAD
NIAGEN® is a unique form of vitamin B3 known as nicotinamide riboside (NR), and NR is what biochemists refer to as an “NAD precursor.” Precursors function as building blocks that create other compounds and NR is the highest yielding building block for NAD.
NIAGEN® is the first and only patented and FDA safety reviewed form of nicotinamide riboside.
What Other NAD Precursors Do
There are two other forms of vitamin B3 that can also increase NAD levels, niacin and nicotinamide, but neither are as effective as NIAGEN®. Niacin can cause a painful side effect called “flushing” when taken as a supplement. Nicotinamide inhibits the activity of important “longevity proteins” known as Sirtuins.[3, 4]
NIAGEN® has no negative side effects. NIAGEN® actually activates Sirtuins causing these proteins to help regulate cellular metabolism.*
How We Know It Works
The first human study of NIAGEN® was published in 2016 and proved NIAGEN® increases NAD levels in adults.
These results are inspiring future work around the globe. There are 14 registered clinical trials to date exploring the potential health benefits of NR supplementation.